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24 July 2023 | DPD REGIONAL CEE

Greek e-shoppers don't want gifts, but appreciate free shipping and returns

Greece - Informational data:

  • Population: 10.48 million inhabitants
  • Real GDP: 18,830 Euros / capita
  • Top products: Clothing & Shoes (45%), Electronics (41%) Beauty/Health Care (33%)

The Greek e-commerce market has several characteristics that make it unique. For example, did you know that e-shoppers here are among the top Europeans who make online purchases from abroad and that a quarter of them shop weekly through social networks, paying, on average, 158 euros for an online shopping session?

We have more relevant information about the Greek e-commerce market, which can turn into advantages for Romanian online stores that want to expand in Greece.

Benefits offered by the CEE Regional Service

For online stores that want to sell their products on the Slovakian e-commerce market, DPD Romania offers a unique service package in Romania, the CEE Regional Service:

  • The best prices for road deliveries

  • Cash on delivery in lei or euros. Payments are made weekly, every Monday, within 10 days of the parcel's delivery; COD limit: 500 euro

  • Access to an Out of Home network of almost 700 lockers and Pick-Up Shops

  • Short transit time 3-5 days (for islands, transit time may extend up to 8 days)

  • Dedicated Support - Assigned sales agent and CS regardless of customer size

  • Relevant information about the e-commerce market in Slovakia

See the full offer here.

How online shopping begins

For most Greek e-shoppers, online shopping starts via a search engine (69%), a price comparison service (53%) or directly in an online store (52%). Most want free delivery (65%) and free returns (56%).

How Greeks feel about online shopping

For Greek e-shoppers, online shopping saves time and offers better prices (90%), respectively offers a better experience than shopping in a physical store (60%).

Most of them use the computer when doing e-shopping (48%), the smartphone (39%) or the tablet (13%).

The champions of online shopping abroad

Greek e-shoppers are at the top of Europeans in purchases made in online stores abroad (87%). They are looking for better prices (56%), more diverse products (42%), respectively products and brands that do not exist on the Greek e-commerce market.

Those who refuse to buy from online stores located abroad complain that delivery would be too expensive and take too long (66%), that customs duties and returns would be too expensive (49%) or that they are required to create an account on the site where they buy (35%). They also confess that they do not trust the security of payments (31%) nor that the products will be delivered (21%).

The products preferred by Greek e-shoppers

  • 45% Clothing & Shoes
  • 41% Electronics
  • 33% Beauty / Health Care
  • 32% Pharmaceutical products
  • 29% Entertainment
  • 18% Products for children
  • 18% Leisure and sports equipment
  • 17% Jewelry and accessories
  • 17% Home & garden
  • 14% Car products

Greek e-shoppers and social media

More than half of Greek e-shoppers (54%) have already shopped via social media. They go on social media to find inspiration (52%), end up buying a product they saw on social media (50%), while 25% of them make weekly purchases through social media, spending, on average, 158 Euros for an online shopping session.

In terms of preferred social networks, YouTube (23%), Facebook (19%) and Instagram (17%) are in first place.

When using Social Media to make online purchases, 28% of Greek e-shoppers follow specific products and brands, 26% want to get information about the products they will buy, and 23% follow products used by influencers or keep account of their recommendations. Interestingly, 47% of them prefer to make the purchase from the online store when they find an interesting product on social media.