E-Shopping trends in Portugal

Discover the widest survey about e-commerce in Portugal, revealing the latest behaviours and expectations of e-shoppers.

Key takeaways

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Key takeaways

online shopping icon in black and red 42% of all e-shoppers are regular e-shoppers

73% of regular e-shoppers prioritise price in their buying decisions

smartphone icon 48% of regular e-shoppers are C2C users

Parcel with dpd branding in black and red 27% of regular e-shoppers choose out-of-home delivery solutions

Accurate lead time icon 75% of regular e-shoppers prioritise predictability when purchasing online

Why do e-Shoppers choose Out-of-home delivery?

With 27% choosing this option, e-shoppers increasingly favour out-of-home delivery. Proximity, flexibility, and cost-effectiveness define OOH delivery, aligning with user preferences for convenience and savings. Geopost achieved 100,000 pickup points in Europe in 2023, underscoring the growing demand for this delivery solution in the expanding e-commerce market.

Why do e-Shoppers choose Out-of-home delivery?

With 27% choosing this option, e-shoppers increasingly favour out-of-home delivery. Proximity, flexibility, and cost-effectiveness define OOH delivery, aligning with user preferences for convenience and savings. Geopost achieved 100,000 pickup points in Europe in 2023, underscoring the growing demand for this delivery solution in the expanding e-commerce market.

Tech: the predictability factor.

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Tech: the predictability factor.

When it comes to delivery, predictability continues to gain importance in e-shoppers’ minds. Being informed about the exact one-hour delivery time slot and the ability to choose the specific day/time of delivery are more important than ever.

Is frugality the new hype?

More e-shoppers are opting for second-hand C2C platforms due to financial reasons. With 37% making monthly purchases, C2C commerce is growing, involving almost 6 in 10 European regular e-shoppers. Besides cost savings, this trend aligns with environmental awareness and helps sellers free up space while earning extra income. In 2023, 60% of regular e-shoppers became C2C users, reflecting a dynamic shift in consumer behaviour.

Is frugality the new hype?

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More e-shoppers are opting for second-hand C2C platforms due to financial reasons. With 37% making monthly purchases, C2C commerce is growing, involving almost 6 in 10 European regular e-shoppers. Besides cost savings, this trend aligns with environmental awareness and helps sellers free up space while earning extra income. In 2023, 60% of regular e-shoppers became C2C users, reflecting a dynamic shift in consumer behaviour.

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