Discover the widest survey about e-commerce in Portugal, revealing the latest behaviours and expectations of e-shoppers.
42% of all e-shoppers are regular e-shoppers
73% of regular e-shoppers prioritise price in their buying decisions
48% of regular e-shoppers are C2C users
27% of regular e-shoppers choose out-of-home delivery solutions
75% of regular e-shoppers prioritise predictability when purchasing online
With 27% choosing this option, e-shoppers increasingly favour out-of-home delivery. Proximity, flexibility, and cost-effectiveness define OOH delivery, aligning with user preferences for convenience and savings. Geopost achieved 100,000 pickup points in Europe in 2023, underscoring the growing demand for this delivery solution in the expanding e-commerce market.
With 27% choosing this option, e-shoppers increasingly favour out-of-home delivery. Proximity, flexibility, and cost-effectiveness define OOH delivery, aligning with user preferences for convenience and savings. Geopost achieved 100,000 pickup points in Europe in 2023, underscoring the growing demand for this delivery solution in the expanding e-commerce market.
When it comes to delivery, predictability continues to gain importance in e-shoppers’ minds. Being informed about the exact one-hour delivery time slot and the ability to choose the specific day/time of delivery are more important than ever.
More e-shoppers are opting for second-hand C2C platforms due to financial reasons. With 37% making monthly purchases, C2C commerce is growing, involving almost 6 in 10 European regular e-shoppers. Besides cost savings, this trend aligns with environmental awareness and helps sellers free up space while earning extra income. In 2023, 60% of regular e-shoppers became C2C users, reflecting a dynamic shift in consumer behaviour.
More e-shoppers are opting for second-hand C2C platforms due to financial reasons. With 37% making monthly purchases, C2C commerce is growing, involving almost 6 in 10 European regular e-shoppers. Besides cost savings, this trend aligns with environmental awareness and helps sellers free up space while earning extra income. In 2023, 60% of regular e-shoppers became C2C users, reflecting a dynamic shift in consumer behaviour.
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