At DPD, we believe it is essential to understand our customers' needs and expectations. That is why we invest in in-depth surveys such as the E-shopper Barometer and the 2B Recipient Barometer. These surveys provide valuable insights into the e-commerce and business markets, and help us better understand who our customers are-whether they are individuals, small and medium-sized enterprises (SMEs), or large corporations.

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Key findings from the 2B Barometer:

For 88% of SMEs in the Benelux, on-time delivery of parcels is essential for their business operations. 58% of companies experience that missed deliveries have a negative impact on customer relations.

62% of respondents consciously choose a parcel service with sustainable delivery options, with a growing preference for delivery to pick-up points visible.

43% of SMEs in the Benelux regularly receive parcels from outside the EU, highlighting the need for a reliable international partner.

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Meet our e-shoppers


Meet our e-shoppers
Aficionados
Epicurians
Senior e-shopper
Eco-selective e-shopper
Price-conscious e-shopper
A short profile:

1. Smartphone in hand at all times​
2. Find e-shopping convenient and stress-free​
3. Seek for reviews and recommendations before buying

A short profile:

1. Seek pleasure from an e-shopping experience​
2. Love simplifying their lifestyle​
3. Are willing to pay extra to facilitate their daily lives

A short profile:

1. Use e-commerce out of necessity ​
2. Prefer desktop/laptop for e-shopping​
3. Less likely to use social media

A short profile:

1. Reactive to negative online feedback​
2. Sensitive to delivery fees​
3. Favor sustainable delivery solutions

A short profile:

1. Choose to buy online only when the price is right​
2. Prefer home delivery​
3. Often use lockers in order to pick parcels conforming their personal schedule

Compare the behaviour of e-shoppers in different countries

The results of the e-shopper survey have been added in an online tool. By using this tool, you will gain insight into the behaviour of e-shoppers in different European countries.

Enter the countries you want to compare and start right away!

Downloaden 2B - of 2C Barometer