At DPD, we believe it is essential to understand our customers' needs and expectations. That is why we invest in in-depth surveys such as the E-shopper Barometer and the 2B Recipient Barometer. These surveys provide valuable insights into the e-commerce and business markets, and help us better understand who our customers are-whether they are individuals, small and medium-sized enterprises (SMEs), or large corporations.
For 88% of SMEs in the Benelux, on-time delivery of parcels is essential for their business operations. 58% of companies experience that missed deliveries have a negative impact on customer relations.
62% of respondents consciously choose a parcel service with sustainable delivery options, with a growing preference for delivery to pick-up points visible.
43% of SMEs in the Benelux regularly receive parcels from outside the EU, highlighting the need for a reliable international partner.
Meet our e-shoppers
Aficionados
Epicurians
Senior e-shopper
Eco-selective e-shopper
Price-conscious e-shopper
A short profile:
1. Smartphone in hand at all times
2. Find e-shopping convenient and stress-free
3. Seek for reviews and recommendations before buying
A short profile:
1. Seek pleasure from an e-shopping experience
2. Love simplifying their lifestyle
3. Are willing to pay extra to facilitate their daily lives
A short profile:
1. Use e-commerce out of necessity
2. Prefer desktop/laptop for e-shopping
3. Less likely to use social media
A short profile:
1. Reactive to negative online feedback
2. Sensitive to delivery fees
3. Favor sustainable delivery solutions
A short profile:
1. Choose to buy online only when the price is right
2. Prefer home delivery
3. Often use lockers in order to pick parcels conforming their personal schedule
The results of the e-shopper survey have been added in an online tool. By using this tool, you will gain insight into the behaviour of e-shoppers in different European countries.
Enter the countries you want to compare and start right away!