E-shopping trends in Europe
48% of all e-shoppers are regular e-shoppers
62% of regular e-shoppers prioritise price in their buying decisions
72% of regular e-shoppers are C2C users
44% of regular e-shoppers choose out-of-home delivery solutions
70% of regular e-shoppers prioritise predictability when purchasing online
* Regular e-shoppers receive on average 5.2 parcels per month | * C2C: consumer to consumer
More e-shoppers are opting for second-hand C2C platforms due to financial reasons. With 44% making monthly purchases, C2C commerce is growing, involving almost 3 in 4 European regular e-shoppers. Besides cost savings, this trend aligns with environmental awareness and helps sellers free up space while earning extra income. In 2023, 72% of regular e-shoppers became C2C users, reflecting a dynamic shift in consumer behaviour.
More e-shoppers are opting for second-hand C2C platforms due to financial reasons. With 44% making monthly purchases, C2C commerce is growing, involving almost 3 in 4 European regular e-shoppers. Besides cost savings, this trend aligns with environmental awareness and helps sellers free up space while earning extra income. In 2023, 72% of regular e-shoppers became C2C users, reflecting a dynamic shift in consumer behaviour.
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