18 April 2022 | Press release
Survey: The number of Estonian e-shoppers is growing faster than the European average
A new pan-European survey commissioned by courier and logistics company DPD shows that over the last two years, the pandemic years, the number of e-shoppers in Estonia has grown faster than the European average. While 2% of regular e-shoppers entered the market in Europe, Estonia's growth was 8%..
According to DPD's pan-European survey, e-commerce in Estonia has continued to grow over the past two years, especially at the expense of active e-shoppers, who make at least one online purchase per month. Their share was only 34% in 2019, but now it reaches 42% of the total number of Estonian e-buyers.
“However, the purchases of active e-shoppers make up as much as 84% of all online transactions, which means that they are the main carriers of e-shopping in all of Estonia. Here we see even greater growth potential, as last year alone the volume of goods ordered in parcel lockers in Estonia increased by more than 30%, ”commented Remo Kirss, CEO of DPD Estonia.
In addition to the general increase in active e-buyers, the volume of transactions performed by them also increased by 6%, reaching 36 purchases per year. The average active e-shopper in Europe receives 43 shipments per year. People in Germany, Austria and the UK receive the most packages ordered from e-commerce in one month.
New e-shoppers are also quietly adding to the Estonian market, ie those who have not made purchases online before: in 2020 7% were added, in 2021 - another 3%.
"At the expense of people who have avoided buying online so far, there is definitely a great potential to increase Estonian e-commerce, because Estonian people still buy a lot of things abroad. This is a market share that could definitely increase. Offer products that can be ordered faster and more conveniently. Among other things, it is also more environmentally friendly," Kirss noted.
According to a DPD survey, active e-shoppers in Estonia estimate that online shopping saves time (73% of respondents strongly agreed) and reduces shopping-related stress (54%). However, online shopping is no longer expected to save money. If two years ago 66% of respondents were convinced that e-shopping would save money, now only 49% believe it.
A new pan-European survey commissioned by courier and logistics company DPD shows that over the last two years, the pandemic years, the number of e-shoppers in Estonia has grown faster than the European average. While 2% of regular e-shoppers entered the market in Europe, Estonia's growth was 8%..
According to DPD's pan-European survey, e-commerce in Estonia has continued to grow over the past two years, especially at the expense of active e-shoppers, who make at least one online purchase per month. Their share was only 34% in 2019, but now it reaches 42% of the total number of Estonian e-buyers.
“However, the purchases of active e-shoppers make up as much as 84% of all online transactions, which means that they are the main carriers of e-shopping in all of Estonia. Here we see even greater growth potential, as last year alone the volume of goods ordered in parcel lockers in Estonia increased by more than 30%, ”commented Remo Kirss, CEO of DPD Estonia.
In addition to the general increase in active e-buyers, the volume of transactions performed by them also increased by 6%, reaching 36 purchases per year. The average active e-shopper in Europe receives 43 shipments per year. People in Germany, Austria and the UK receive the most packages ordered from e-commerce in one month.
New e-shoppers are also quietly adding to the Estonian market, ie those who have not made purchases online before: in 2020 7% were added, in 2021 - another 3%.
"At the expense of people who have avoided buying online so far, there is definitely a great potential to increase Estonian e-commerce, because Estonian people still buy a lot of things abroad. This is a market share that could definitely increase. Offer products that can be ordered faster and more conveniently. Among other things, it is also more environmentally friendly," Kirss noted.
According to a DPD survey, active e-shoppers in Estonia estimate that online shopping saves time (73% of respondents strongly agreed) and reduces shopping-related stress (54%). However, online shopping is no longer expected to save money. If two years ago 66% of respondents were convinced that e-shopping would save money, now only 49% believe it.