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E-shopping trends in Europe

Discover the widest survey about e-commerce in Europe, revealing the latest behaviours and expectations of +24,000 e-shoppers in 22 countries.

Key takeaways

Fieldwork conducted from May 31 to July 19, 2023

online shopping icon in black and red 48% of all e-shoppers are regular e-shoppers

62% of regular e-shoppers prioritise price in their buying decisions

smartphone icon 72% of regular e-shoppers are C2C users

Parcel with dpd branding in black and red 44% of regular e-shoppers choose out-of-home delivery solutions

Accurate lead time icon 70% of regular e-shoppers prioritise predictability when purchasing online

* Regular e-shoppers receive on average 5.2 parcels per month | * C2C: consumer to consumer

Key takeaways

C2C Illustration C2C Illustration

Fieldwork conducted from May 31 to July 19, 2023

online shopping icon in black and red 48% of all e-shoppers are regular e-shoppers

62% of regular e-shoppers prioritise price in their buying decisions

smartphone icon 72% of regular e-shoppers are C2C users

Parcel with dpd branding in black and red 44% of regular e-shoppers choose out-of-home delivery solutions

Accurate lead time icon 70% of regular e-shoppers prioritise predictability when purchasing online

* Regular e-shoppers receive on average 5.2 parcels per month | * C2C: consumer to consumer

Is social media the new shopping paradise?

Is social media the new shopping paradise?

It's plausible to assume that social media will continue to grow as an important space for e-commerce. Social media platforms are always devising novel features to monetise, allowing for more to be sold on the platform.

Christopher Kowalewski, Group Social Media Lead

Why do e-shoppers choose out-of-home delivery?

With 44% choosing this option, e-shoppers increasingly favour out-of-home delivery. Proximity, flexibility, and cost-effectiveness define OOH delivery, aligning with user preferences for convenience and savings. Geopost achieved 100,000 pickup points in Europe in 2023, underscoring the growing demand for this delivery solution in the expanding e-commerce market.

Why do e-shoppers choose out-of-home delivery?

With 44% choosing this option, e-shoppers increasingly favour out-of-home delivery. Proximity, flexibility, and cost-effectiveness define OOH delivery, aligning with user preferences for convenience and savings. Geopost achieved 100,000 pickup points in Europe in 2023, underscoring the growing demand for this delivery solution in the expanding e-commerce market.

Explore global shopping habits!

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Explore global shopping habits!

Use our comparison tool to discover differences in online shopping habits across 22 countries.

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Is frugality the new hype?

C2C shoppers infographics C2C shoppers infographics

Is frugality the new hype?

More e-shoppers are opting for second-hand C2C platforms due to financial reasons. With 44% making monthly purchases, C2C commerce is growing, involving almost 3 in 4 European regular e-shoppers. Besides cost savings, this trend aligns with environmental awareness and helps sellers free up space while earning extra income. In 2023, 72% of regular e-shoppers became C2C users, reflecting a dynamic shift in consumer behaviour.

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