E-Shopper Barometer 2023

The largest study in Europe

For the study on behalf of Geopost, a total of 24'233 interviews were carried out in 22 European countries between 31 May and 19 July 2023. In Switzerland, a total of 1'009 people aged 18 years or older took part in the survey. Thanks to the study, we have well-founded knowledge of purchasing behaviour and shopping experience on the internet.

The following results relate to people who regularly shop online in Switzerland. Regular e-shoppers are between 18 and 70 years of age and purchase at least one item per month online. More than nine out of ten online purchases in Switzerland are made by regular e-shoppers. Although the e-commerce market is shrinking in Europe, it remains stable in Switzerland. This means that at 78 %, the proportion of e-shoppers in Switzerland remains the same as in the previous year.