At DPD, customer relationships go far beyond simple interactions. A key factor, for example, is to offer a seamless, personalised and high-quality service, says Jenny, Customer Relations Consultant. But what else is important from her point of view? Find out in the following interview. Jenny also provides an insight into how she communicates with customers, overcomes challenges and what approach she herself uses to drive customer satisfaction.
Interview with Jenny
DPD: «How do you organise your customer interactions and what approach do you use to ensure smooth communication?»
Jenny: «My work is very varied because every customer has different needs. Personally, I attach great importance to building a close relationship with our customers, even if a customer is not actively seeking contact with us. It's important to me to prepare well for every conversation by reviewing previous interactions. This allows me to address concerns efficiently while respecting the customer's time.»
DPD: «What challenges do you face in your day-to-day work? For example, have you ever had a difficult customer interaction that you were able to turn into a positive experience in the end?»
Jenny: «Yes, there are always situations like that. I once had a customer on the phone who only sent a very small number of parcels per month, but absolutely wanted the driver to come round every day. However, this was not feasible from a logistical point of view and the customer felt that our cancellation was unprofessional. Instead of simply saying ‘No, that's not possible’ at that moment, I took the time to explain the background in detail. I formulated our challenges from his perspective and offered him alternatives. In the end, he accepted our decision. In such cases, it is crucial not only to remain objective, but also to engage with the customer's ‘language’ and to see it partly from their perspective.»

DPD: «What role do digital tools play in your everyday life and how do you still manage to maintain personal contact?»
Jenny: «Digital tools make a lot of things easier. I also use them to support general enquiries and standardised processes. However, when it comes to specific requests, I prefer to talk directly. I call the customer, explain the situation and then send a summarising email. This ensures clarity and prevents misunderstandings. It's important to me that the customer really feels heard and understood.»
DPD: «: How does customer feedback influence your work and your approach?»
Jenny: «Customer feedback is essential for us. I regularly liaise with my colleagues to identify recurring problems and develop solutions. Each of us looks after certain customers on a long-term basis, which creates a close dialogue. This enables us to continuously optimise the service.»
DPD: «Jenny, thank you very much for your insights into your day-to-day work!»
Jenny: «With pleasure! I'm pleased if I could give you a little insight into how much passion we put into our customer relationships.»