Strong together: The successes of our sponsoring partnership with the SwissCityMarathon – Lucerne

For us, the partnership with the SwissCityMarathon – Lucerne is not just a sponsorship, but a joint commitment to health, sport and community. For three years now, we have been proud to be part of this event, which not only shows the beauty of the city, but also brings together countless runners from all over Switzerland.

Every year, we offer on-site support and experience first-hand the enthusiasm and team spirit that make this event what it is. In this blog post, we present the highlights of our collaboration and talk about why the SwissCityMarathon – Lucerne is so important to us. We also offer insights into the thoughts and perspectives of our sponsorship officer Ana as well as someone in charge of the SwissCityMarathon – Lucerne.

DPD: ‘How has our partnership with the SwissCityMarathon – Lucerne developed over the past three years? What are the most notable achievements?
Ana: ‘Our partnership has grown stronger and stronger. Over the past three years, we have been able to inspire both the participants and the public with our presence on site time and again. The growing number of DPD employees who take part in the marathon with the DPD team and the positive feedback about the goodies we hand out are particularly noteworthy.’

DPD: ‘What motivates us to sponsor the SwissCityMarathon – Lucerne and what values are reflected in this partnership?’
Ana: ‘Our motivation is to encourage people to get involved with sports. The SwissCityMarathon – Lucerne offers us a platform to embody the values of team spirit, perseverance and social responsibility, which are also enshrined in our corporate ethos. The partnership allows us to play an active role in promoting health and community.’

DPD: ‘What activities and initiatives have we carried out on marathon day in the past to show our presence and commitment on the ground?’
Ana: ‘We had a stand on site and handed out goodies to adults and children to positively influence the mood and make our brand visible. DPD employees are also actively involved in the race as a team, which underlines our personal ties with the event and the community.’

DPD: ‘How do our sponsorship activities help to strengthen the brand?’
Ana: ‘Our sponsorship activities at the SwissCityMarathon – Lucerne strengthen our brand by showing that DPD is not only a reliable logistics partner, but also a company that is actively committed to sporting initiatives and the health of its employees. With our vision of Progress in Motion, People at Heart, we reflect that we are always on the move and that people are at the heart of everything we do. By supporting activities outside the workplace, we promote employee satisfaction and motivation while strengthening our brand as a socially responsible company.’

DPD: ‘What feedback have we received from participants or spectators regarding our sponsorship?’
Ana: ‘The feedback has been consistently positive. Our goodies, which we hand out to families and participants, are particularly appreciated, as is the fact that our employees actively participate in the run itself. Many attendees and the audience praised our commitment and the personal proximity that we create through our presence.’

DPD: ‘What are the plans for working with the SwissCityMarathon – Lucerne again in the future? Are there any new ideas or projects that we are considering?’
Ana: ‘We want to continue expanding our presence and plan to incorporate challenges in the future to inspire even more people. In the coming years, we are also considering supporting our involvement with a stronger digital presence, such as social media campaigns.’

DPD: ‘How do you assess the role of sponsors such as DPD Switzerland in the context of the SwissCityMarathon – Lucerne? What are the benefits of this collaboration for the event?’
Person in charge of the SCML: ‘Sponsors like DPD Switzerland are essential for the success and long-term existence of a sporting event such as the SwissCityMarathon – Lucerne. An event cannot be organised without sponsors who can support the organisation with their financial, material, communication and human resources.

Thanks to the partnership with DPD Switzerland, the SwissCityMarathon – Lucerne can benefit from logistics expertise and targeted services. We even get the chance to develop and implement new ideas together. Finally, appropriate communications raise awareness and reach new target groups for both sides.’

DPD: ‘Could you give us some insights into how the SwissCityMarathon – Lucerne has developed in recent years and what trends you see for the future?’
Person in charge of the SCML: ‘In recent years, the event has established itself as an integral part of the running calendar. Numerous runners from all over Switzerland take part in this autumn highlight every year. A key factor here is the creativity and innovations that always drive the event forward. This means that participants can always look forward to something new. It is also evident that the entire event is very popular and is fully booked earlier and earlier. Early registration, at least six months in advance, is a must if you want to be there. Demand is therefore steadily increasing.’

DPD: ‘What are the main objectives of the SwissCityMarathon – Lucerne and how do sponsors contribute to achieving these objectives?’
Person in charge of the SCML: ‘The main goal is to be a running event for everyone and to offer the participants an unforgettable experience. We want to get people moving and give them a goal to work towards. Furthermore, we are an attractive event not only for the participants, but also for spectators and helpers. Our partners like DPD Switzerland help us to increase the reach of the event, communicate our values and constantly improve – be it with new ideas or offers. Thanks to great partnerships, we are achieving a win-win-win situation for the participants, the partners and the event.’

In summary, our partnership with the SwissCityMarathon – Lucerne is much more than just a sponsorship. It is an opportunity to get actively involved in the community and to foster a passion for sport.
We look forward to the coming years of collaboration and to reaching new heights together with the SwissCityMarathon – Lucerne.