Buchs, May 2023. The parcel service provider DPD Switzerland has kicked off a social media campaign exploring everything that has happened in its 30 years of existence. The campaign shines light on the technical aspects of its business in humorous videos that also revive the fashion trends and hallmarks of the 90s.
How does the consignee end up with the parcel? Developed by the Zurich-based agency Bild mit Schuss, the new DPD campaign charts its development since the 90s, from arduous searches through the phone book to the online application myDPD. It also features witty anecdotes looking at how the contents of parcels have changed over the years, be it a long-forgotten something, a mobile phone from 1993 or an anachronistic piece of fitness paraphernalia.
The seven short videos will be released each month and will tie in with a competition. DPD followers can tag colleagues to share the prize with, making the campaign’s reach organic. The videos will be shown on the channels of DPD Switzerland (Instagram, Facebook, YouTube and Tiktok) from April to November.
Our goal was to compare the everyday situations of the present day against those of 1993 and add a dash of fantasy and humour
says Berivan Zorcakmakci.
A 30-year anniversary is reason to celebrate, which is why we want to share the videos and wonderful competitions with our followers, consignees and customers
explains Jasmine Zurbuchen.
Lots of DPD Switzerland employees joined in to help film the videos.
It was so much fun to be there and be transported back to the 90s. It was textbook teamwork
says Ilka Martic, who is a Quality Supervisor at DPD Switzerland in real life.
A lot has happened at DPD Switzerland in 30 years. It all began with a couple of branches of Deutscher Paketdienst (or DPD) in the German-speaking part of Switzerland.
